Post by account_disabled on Oct 21, 2023 6:49:28 GMT 2
In the newspapers, on TV, on social media: problems in the health insurance sector are a constant topic. Whether to meet users' needs or to provide sustainability to operators, the fact is that it is necessary to invest in innovation urgently. According to data released by Estadão, more than one hundred plans ended their activities between the end of 2014 and May 2018. And, in the same period, due to the crisis, around 3 million Brazilians lost income and had to give up their plan of health.
This demonstrates that it is past time for these companies to take a less reactive and more active stance in the search for innovations that help their business to continue and be sustainable. Below, find out more about the panorama of this market and see tips on how to innovate in the health insurance sector. Why is it necessary to innovate in the health plan segment? As we europe mobile number list have seen, the scenario is quite worrying, even more so when taking into account Brazilians' dissatisfaction with the care provided by health plans. Increasingly, the customer has a voice with companies, which take advantage of their feedback to generate innovations . Unfortunately, this is not yet so common in the health plan segment, which is unable to take advantage of the suggestions received and transform them into opportunities for improvement. This stagnation in the level of quality and humanization of service, before the crisis, was already a reason for the loss of customers. Today, with the instability experienced in the country, both individuals and companies are more careful with their choices of consumption and business partners, which has led many to cancel their health plan.
According to data from ANS , the number of health plan customers is the lowest since 2011. Thus, a market with high competition, low credibility and losing customers – all of this should motivate players to change and generate innovation for continue in operation. How to generate innovation in this sector? There are several ways to start innovating. In this article, we will cover some that are simple to implement, that do not require substantial investment and that have great potential to generate returns.
This demonstrates that it is past time for these companies to take a less reactive and more active stance in the search for innovations that help their business to continue and be sustainable. Below, find out more about the panorama of this market and see tips on how to innovate in the health insurance sector. Why is it necessary to innovate in the health plan segment? As we europe mobile number list have seen, the scenario is quite worrying, even more so when taking into account Brazilians' dissatisfaction with the care provided by health plans. Increasingly, the customer has a voice with companies, which take advantage of their feedback to generate innovations . Unfortunately, this is not yet so common in the health plan segment, which is unable to take advantage of the suggestions received and transform them into opportunities for improvement. This stagnation in the level of quality and humanization of service, before the crisis, was already a reason for the loss of customers. Today, with the instability experienced in the country, both individuals and companies are more careful with their choices of consumption and business partners, which has led many to cancel their health plan.
According to data from ANS , the number of health plan customers is the lowest since 2011. Thus, a market with high competition, low credibility and losing customers – all of this should motivate players to change and generate innovation for continue in operation. How to generate innovation in this sector? There are several ways to start innovating. In this article, we will cover some that are simple to implement, that do not require substantial investment and that have great potential to generate returns.