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Post by account_disabled on Oct 4, 2023 11:27:39 GMT 2
Around generative AI has settled to a steady rumble, there is no question that the launch of this technology triggered a great deal of speculation and reflection across all aspects of B2B marketing – especially content marketing. And a bit of reflection is good! What this moment calls for is a pragmatic Phone Number List look at what opportunities we as content marketers have to elevate our work so it – and we – not only survive but evolve with the times. Purna Virji is one of these pragmatic thinkers, whose long view and holistic approach to content marketing has elevated her as a leading authority in the field. As the current Principal Consultant for Content Solutions at LinkedIn, Virji has enjoyed a wide-ranging career that allowed her to encounter customers in a diversity of settings, granting unique insight into how humans behave in digital spaces. Virji shares these insights and more in her new book High-Impact Content Marketing. Written in the same accessible and friendly tone that earned her that reputation as a content marketing trailblazer, the real-world actionable strategies contained within these pages will give content marketers at any stage of their career a fresh outlook on their work. Let’s take a look at a few of the gems she shares in the first chapter.
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