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Post by account_disabled on Oct 31, 2023 5:35:07 GMT 2
Very often, B2B companies do not have a developed internal marketing department and the figure of the copywriter may be missing; in this case, relying on an external agency is essential and it is equally important to know how to identify the right one. In this regard, we have written an interesting article on how to identify the most suitable partners to seize opportunities from B2B marketing. 2) Involve sales right away One of the most common errors - and unfortunately still widespread in companies. Has to do with the management of departments and, in particular, with their wedding photo editing service collaboration. It is not unusual to still see teams thinking in watertight compartments and involving other departments when strategic decisions have already been made. Lately we often hear about smarketing , a concept that gives a good idea of the objective that companies should aim for: the merger between marketing and sales should not be understood as. The union of the two departments, rather as the acquisition of a modus operandi based on close and solid collaboration . content marketingMore than anyone else, the commercial department knows the needs and challenges of potential buyers and this information can be very useful to content writers who write content aimed at the target. Likewise, sales may need additional materials and activities to illustrate to the buyer the opportunities that he can achieve and, in this case, it is the marketing team that is the shoulder.
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