Post by account_disabled on Oct 23, 2023 6:40:08 GMT 2
It therefore means thinking, designing, prototyping and testing countless times until the product is consistent with customer expectations. And do it in a reasonable time, with a flexibility that is not characteristic of everyone. It is not so much the theory, but the practice that recalls a cultural issue everyone must believe in it and everyone must be ready to question and redesign what was done until recently. And then it has to go into production. Jobs to be done when life isn't always data driven Up to now we have talked about consumer insights and I don't want this article to become a manifesto against reading and interpreting data.
Data driven approaches , which we ourselves at OFG use for some photo editing servies types of projects, are fine and healthy. Like when you eat chocolate, however, you must not overdo it or, better yet, you must be able to understand when it is appropriate to start eating something else understand, metaphorically, when to use a data driven approach and when instead this, taken from in itself, it is too limited. In communication, in particular, not everything can be data driven. Are we doing UX design.
Data helps us. Are we thinking of a creative campaign? To new features of a product? The data is useful but perhaps something else needs to drive. Something else, of course. But what? We have arrived at the moment of quotes. If you can't measure it, you can't improve it. Boom. Here's the bomb. How many times have we heard it? A great poster. Simple, concise, easy to remember. And among other things I agree, measuring is the first step to be able to improve or at least to have a benchmark from which to start.
Data driven approaches , which we ourselves at OFG use for some photo editing servies types of projects, are fine and healthy. Like when you eat chocolate, however, you must not overdo it or, better yet, you must be able to understand when it is appropriate to start eating something else understand, metaphorically, when to use a data driven approach and when instead this, taken from in itself, it is too limited. In communication, in particular, not everything can be data driven. Are we doing UX design.
Data helps us. Are we thinking of a creative campaign? To new features of a product? The data is useful but perhaps something else needs to drive. Something else, of course. But what? We have arrived at the moment of quotes. If you can't measure it, you can't improve it. Boom. Here's the bomb. How many times have we heard it? A great poster. Simple, concise, easy to remember. And among other things I agree, measuring is the first step to be able to improve or at least to have a benchmark from which to start.