|
Post by account_disabled on Oct 7, 2023 12:26:29 GMT 2
So, what does real sales and marketing alignment look like, and how can ProServ firms get there? True alignment requires practical action across four pillars: Strategy, Process, Content and Culture. Let’s look at each one in turn, along with some helpful guidance on how to start your sales and marketing alignment journey:StrategyA firm with true strategic alignment has sales and marketing goals, programmes and metrics in place, as well as a shared view of what the buyer journey should be. Try developing data-driven personas that sales and marketing can get behind and ensure marketing key performance indicators (KPIs) dovetail with sales priorities. This is one of the key areas where a Phone Number List successful corporate-level digital strategy will help to drive great sales and marketing alignment because, in practice, good process alignment means a shared data and tech system. Invest in digital capabilities that provide a shared view of the customer journey and use a system that offers other shared tools such as a virtual calendar and lead scoring. This relies on marketing involving the sales team in the early stages of content planning. Using a customer lens is a critical part of the process and ensures that buying motivations and insights are baked into the market collateral from the outset. In addition to leveraging salespeople in content creation, think about tapping into perspectives from an even wider range of functions, such as HR, Finance, and Customer Experience.
|
|